We encourage you to read this privacy policy to ensure you understand PCS’ privacy practices.

Collection of your personal information

When PCS collects any personal information on, we will express our need for the personal data at the point of collection. Some of the reasons why we collect your personal information include:

• participation in surveys
• collaboration efforts
• registration to newsletters subscriptions
• provide users with a more personalised and meaningful experience on the PCS website
  

Uses of your personal information:
We will only use your personal information in the way we specified when it was collected. We will not subsequently change the way your personal information is used without your consent. Some of the ways we may use your personal information include:

• to provide the ability to create personal profile areas and view protected content
• to provide the ability to contact you, and provide you with billing information
• to provide customer feedback and support
• to provide competitions or other marketing promotional activities on the PCS website
• to conduct questionnaires and surveys in order to provide better products and services to our customers. Your completion of any questionnaires is voluntary
• to understand more about you, so we can personalise newsletters and our website to your preferences. For example, allow you the opportunity to request specific information on products and services that may be of interest
• to meet contract obligations
  

Accessing and updating your personal information
We need your help in keeping the personal information you have shared with us accurate and up-to-date. Please notify us of any changes to your personal information.

Unsubscribing
You may unsubscribe from PCS’ newsletters by sending an email, including your name and address and the title of the marketing material you wish to unsubscribe from to unsubscribe@privatecar.co.uk

Non-personal information collection
In some instances, PCS may collect non-personal (aggregate or demographic) data through cookies, web logs, and web beacons. This information is used to better understand and improve the usability, performance and effectiveness of the PCS website.

Sharing your personal information
We do not sell or rent your personal information to third parties for marketing purposes unless you have granted us permission to do so.

We may share your personal information within PCS or any of our worldwide subsidiaries for purposes of data processing or storage.

We may also share your personal information with authorised third-party agents or sub-contractors in order to provide a requested service or transaction. For example, if you book more cars than we have available, we must share your name and address with another chauffeur company. We only provide third-party agents with the minimum amount of personal information necessary to complete the requested service or transaction.

We may respond to subpoenas, court orders, or legal processes by disclosing your personal information and other related information, if necessary. We also may choose to establish or exercise our legal rights or defend against legal claims.

We may collect and possibly share personal information and any other additional information available to us in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of PCS’ terms of use, or as otherwise required by law.

Personalization
We may customise websites or newsletters for certain users based on the information they previously provided or that was collected through PCS website in order to enhance the overall experience.

Security of your personal information
PCS is committed to protecting the personal information you share with us. We utilise a combination of security technologies, procedures, and organizational measures to help protect your personal information from unauthorized access, use or disclosure.

When we transfer sensitive personal data (for example, credit card information) over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology.

While we strive to protect your personal information, we cannot ensure the security of the information you transmit.

We recommend you to take every precaution in protecting your personal information when you are on the Internet. For example, change your passwords often, use a combination of letters and numbers when creating passwords, and make sure you use a secure browser.

Cookies
The PCS website may utilize cookies, although you can still access most of them even if you choose to disable cookies in your browser. The website will not allow you to complete certain activities if cookies are disabled. For example, our online booking form uses session cookies and persistent cookies to process transactions. If you do not accept cookies, the associated shopping basket will not work and you will not be able to place a booking.

We use multiple third parties to monitor web traffic, statistics, advertisement 'click-through', and other activities on PCS’ site. Where authorised by PCS, such third parties may use cookies, PCS's web log files, web beacons, and other monitoring technologies to compile anonymous aggregate statistics on PCS’ website visitors.

We also include web beacons in HTML-formatted e-mail newsletters in order to count how many newsletters (or particular articles, links, etc.) are being accessed.

Current versions of web browsers offer enhanced user controls regarding the placement and duration of both first and third party cookies. Search for "cookies" under your web browser's Help menu for more information on cookie management features available to you.

Data retention
PCS will not retain your personal information longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations.

Linked websites
Our website may provide links to other third-party websites which are outside our control and not covered by this policy. We encourage you to review the privacy policies posted on these (and all) sites.

Questions or Comments?
Please email us at info@privatecar.co.uk.

Policy Updates The PCS Privacy Policy has been recently updated.
Last update: 25th April 2006